The building of a billion-dollar athlete
Fortune Inc. put together a fascinating cover story on the plans LRMR (which stands for LeBron and his three best friends) Marketing is putting in place to build LeBron Inc. into a global empire.
Forget paychecks, LeBron Inc. wants equity. It’s a must read… Story
Sunday, December 2, 2007
LeBron Inc.
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1 comments:
You want to talk about befriending the right guy, Mav Carter made the right choice.
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